{"id":24358,"date":"2024-03-08T14:27:45","date_gmt":"2024-03-08T17:27:45","guid":{"rendered":"https:\/\/www.certaja.com.br\/fiqueligado\/?p=24358"},"modified":"2024-03-08T14:27:46","modified_gmt":"2024-03-08T17:27:46","slug":"workshop-de-comunicacao-e-marketing-2","status":"publish","type":"post","link":"https:\/\/www.certaja.com.br\/fiqueligado\/workshop-de-comunicacao-e-marketing-2\/","title":{"rendered":"Workshop de Comunica\u00e7\u00e3o e Marketing"},"content":{"rendered":"\n<div class=\"wp-block-uagb-image uagb-block-6d405488 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Publico-1024x683.jpg ,https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Publico.jpg 780w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Publico.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Publico-1024x683.jpg\" alt=\"\" class=\"uag-image-24360\" width=\"1600\" height=\"1067\" title=\"\" loading=\"lazy\"\/><\/figure><\/div>\n\n\n\n<p><br>A CERTAJA Energia esteve representada no <strong>Workshop de Comunica\u00e7\u00e3o e Marketing<\/strong>, promovido pelo Sistema Ocergs, na 24\u00aa edi\u00e7\u00e3o da Expodireto Cotrijal, em N\u00e3o-Me-Toque, no dia 06 de mar\u00e7o. Participaram do evento <strong>Cristiane Lautert Soares<\/strong>, <strong>Jo\u00e3o Ederson Pacheco<\/strong> e <strong>Marina Fazenda<\/strong>.<br><\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-bb862a75 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-06-at-13.30.06-768x1024.jpeg ,https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-06-at-13.30.06-scaled.jpeg 780w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-06-at-13.30.06-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-06-at-13.30.06-768x1024.jpeg\" alt=\"\" class=\"uag-image-24359\" width=\"3024\" height=\"4032\" title=\"\" loading=\"lazy\"\/><\/figure><\/div>\n\n\n\n<p><br>A programa\u00e7\u00e3o reuniu comunicadores de cooperativas ga\u00fachas, que participaram de palestras sobre o futuro da comunica\u00e7\u00e3o, tr\u00e1fego pago, estrat\u00e9gias SEO, ferramentas de Intelig\u00eancia Artificial e LinkedIn corporativo.<\/p>\n\n\n\n<p><strong>Dado Schneider<\/strong>, professor e doutor em Comunica\u00e7\u00e3o; <strong>Lara Silbiger<\/strong>, head de produtos B2C e editora do portal MIT Sloan Management Review Brasil; e <strong>Jo\u00e3o Finamor<\/strong>, professor da ESPM, dividiram suas experi\u00eancias e conhecimentos com os participantes.<br><\/p>\n\n\n<style>.kb-gallery-id-24358_13c3eb-50 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-24358_13c3eb-50 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-24358_13c3eb-50 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-24358_13c3eb-50 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\"data-slider-type=\"slider\"  data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\"><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a 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srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider-1024x683.jpg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider-300x200.jpg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider-768x512.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider-1536x1024.jpg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider-1200x800.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Dado-Schneider.jpg 2048w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara.jpeg\" class=\"kb-gallery-item-link\"   data-lbwps-width=\"4160\" data-lbwps-height=\"3119\" data-lbwps-srcsmall=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-300x225.jpeg\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-1024x768.jpeg\" width=\"1024\" height=\"768\" alt=\"\" data-full-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-scaled.jpeg\" data-light-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-scaled.jpeg\" data-id=\"24363\" class=\"wp-image-24363 skip-lazy\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-1024x768.jpeg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-300x225.jpeg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-768x576.jpeg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-1536x1152.jpeg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-2048x1536.jpeg 2048w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Lara-1200x900.jpeg 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor.jpeg\" class=\"kb-gallery-item-link\"   data-lbwps-width=\"4160\" data-lbwps-height=\"3119\" data-lbwps-srcsmall=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-300x225.jpeg\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-1024x768.jpeg\" width=\"1024\" height=\"768\" alt=\"\" data-full-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-scaled.jpeg\" data-light-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-scaled.jpeg\" data-id=\"24362\" class=\"wp-image-24362 skip-lazy\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-1024x768.jpeg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-300x225.jpeg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-768x576.jpeg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-1536x1152.jpeg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-2048x1536.jpeg 2048w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2024\/03\/Joao-Finamor-1200x900.jpeg 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><br>A programa\u00e7\u00e3o, j\u00e1 tradicional, fortalece os la\u00e7os entre profissionais e cooperativas, capacitando-os para enfrentar os desafios do mercado de comunica\u00e7\u00e3o e marketing no mundo do cooperativismo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A CERTAJA Energia esteve representada no Workshop de Comunica\u00e7\u00e3o e Marketing, promovido pelo Sistema Ocergs, na 24\u00aa edi\u00e7\u00e3o da Expodireto Cotrijal, em N\u00e3o-Me-Toque, no dia 06 de mar\u00e7o. Participaram do evento Cristiane Lautert Soares, Jo\u00e3o Ederson Pacheco e Marina Fazenda. A programa\u00e7\u00e3o reuniu comunicadores de cooperativas ga\u00fachas, que participaram de palestras sobre o futuro da &hellip; <a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/workshop-de-comunicacao-e-marketing-2\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;Workshop de Comunica\u00e7\u00e3o e Marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[591],"tags":[13],"class_list":["post-24358","post","type-post","status-publish","format-standard","hentry","category-edicao-842","tag-aconteceu"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false},"uagb_author_info":{"display_name":"Cristiane Lautert","author_link":"https:\/\/www.certaja.com.br\/fiqueligado\/author\/cristiane\/"},"uagb_comment_info":0,"uagb_excerpt":"A CERTAJA Energia esteve representada no Workshop de Comunica\u00e7\u00e3o e Marketing, promovido pelo Sistema Ocergs, na 24\u00aa edi\u00e7\u00e3o da Expodireto Cotrijal, em N\u00e3o-Me-Toque, no dia 06 de mar\u00e7o. Participaram do evento Cristiane Lautert Soares, Jo\u00e3o Ederson Pacheco e Marina Fazenda. A programa\u00e7\u00e3o reuniu comunicadores de cooperativas ga\u00fachas, que participaram de palestras sobre o futuro da&hellip;","_links":{"self":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/24358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/comments?post=24358"}],"version-history":[{"count":1,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/24358\/revisions"}],"predecessor-version":[{"id":24364,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/24358\/revisions\/24364"}],"wp:attachment":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/media?parent=24358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/categories?post=24358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/tags?post=24358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}