{"id":29762,"date":"2025-06-13T15:00:12","date_gmt":"2025-06-13T18:00:12","guid":{"rendered":"https:\/\/www.certaja.com.br\/fiqueligado\/?p=29762"},"modified":"2025-06-24T08:09:41","modified_gmt":"2025-06-24T11:09:41","slug":"certaja-energia-participa-da-semana-de-competitividade-2025","status":"publish","type":"post","link":"https:\/\/www.certaja.com.br\/fiqueligado\/certaja-energia-participa-da-semana-de-competitividade-2025\/","title":{"rendered":"CERTAJA Energia participa da Semana de Competitividade 2025"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-768x1024.jpg\" alt=\"\" class=\"wp-image-29781\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-768x1024.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-225x300.jpg 225w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-1152x1536.jpg 1152w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-1536x2048.jpg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-1200x1600.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/IMG_8702-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n<p><br>A CERTAJA Energia marcou presen\u00e7a na <strong><a href=\"https:\/\/competitividade.coop.br\/\">Semana de Competitividade 2025<\/a><\/strong>, evento promovido pelo Sistema OCB que reuniu mais de 700 comunicadores cooperativistas de todo o pa\u00eds, entre os dias 09 e 11 de junho, em Bras\u00edlia (DF). <br><br>Representando a Cooperativa, o vice-presidente, <strong>Ederson Madruga<\/strong> participou da programa\u00e7\u00e3o, que contou com uma proposta imersiva e estrat\u00e9gica, composta por palestras, trilhas tem\u00e1ticas e laborat\u00f3rios pr\u00e1ticos.<\/p>\n\n\n\n<p>Especialistas renomados e profissionais do setor discutiram as principais tend\u00eancias da comunica\u00e7\u00e3o cooperativista. Entre os nomes convidados estiveram Andr\u00e9 Siqueira, Renan Silvestre, Gustavo Caetano e M\u00f4nica Magalh\u00e3es.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-1024x678.png\" alt=\"\" class=\"wp-image-29770\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-1024x678.png 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-300x199.png 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-768x509.png 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-1536x1018.png 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana-1200x795.png 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/semana.png 1618w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p><br>As trilhas tem\u00e1ticas abordaram quatro grandes eixos: Planejamento e Dados, com foco em intelig\u00eancia, estrat\u00e9gia e uso de m\u00e9tricas; Branding, voltada \u00e0 constru\u00e7\u00e3o de marcas aut\u00eanticas e conectadas aos valores do cooperativismo; Comunica\u00e7\u00e3o Institucional, que destacou o papel da reputa\u00e7\u00e3o e da imagem institucional; e Marketing, trazendo insights sobre campanhas, engajamento e conex\u00e3o com p\u00fablicos estrat\u00e9gicos.<\/p>\n\n\n\n<p>Os laborat\u00f3rios (labs) complementaram a programa\u00e7\u00e3o com din\u00e2micas pr\u00e1ticas e colaborativas, promovendo a cocria\u00e7\u00e3o de solu\u00e7\u00f5es para os desafios enfrentados pelas cooperativas. <br><\/p>\n\n\n<style>.kb-gallery-id-29762_45cc33-74 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-29762_45cc33-74 .kb-slide-item 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srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k-1024x683.jpg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k-300x200.jpg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k-768x512.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k-1536x1024.jpg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k-1200x800.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2025\/06\/54577782754_70a2d73487_k.jpg 2048w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A CERTAJA Energia marcou presen\u00e7a na Semana de Competitividade 2025, evento promovido pelo Sistema OCB que reuniu mais de 700 comunicadores cooperativistas de todo o pa\u00eds, entre os dias 09 e 11 de junho, em Bras\u00edlia (DF). Representando a Cooperativa, o vice-presidente, Ederson Madruga participou da programa\u00e7\u00e3o, que contou com uma proposta imersiva e estrat\u00e9gica, &hellip; <a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/certaja-energia-participa-da-semana-de-competitividade-2025\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;CERTAJA Energia participa da Semana de Competitividade 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[641],"tags":[13],"class_list":["post-29762","post","type-post","status-publish","format-standard","hentry","category-edicao-889","tag-aconteceu"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false},"uagb_author_info":{"display_name":"Cristiane Lautert","author_link":"https:\/\/www.certaja.com.br\/fiqueligado\/author\/cristiane\/"},"uagb_comment_info":0,"uagb_excerpt":"A CERTAJA Energia marcou presen\u00e7a na Semana de Competitividade 2025, evento promovido pelo Sistema OCB que reuniu mais de 700 comunicadores cooperativistas de todo o pa\u00eds, entre os dias 09 e 11 de junho, em Bras\u00edlia (DF). Representando a Cooperativa, o vice-presidente, Ederson Madruga participou da programa\u00e7\u00e3o, que contou com uma proposta imersiva e estrat\u00e9gica,&hellip;","_links":{"self":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/29762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/comments?post=29762"}],"version-history":[{"count":7,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/29762\/revisions"}],"predecessor-version":[{"id":29798,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/29762\/revisions\/29798"}],"wp:attachment":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/media?parent=29762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/categories?post=29762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/tags?post=29762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}