{"id":34977,"date":"2026-09-11T13:43:53","date_gmt":"2026-09-11T16:43:53","guid":{"rendered":"https:\/\/www.certaja.com.br\/fiqueligado\/?p=34977"},"modified":"2026-09-11T13:53:23","modified_gmt":"2026-09-11T16:53:23","slug":"workshop-de-comunicacao","status":"publish","type":"post","link":"https:\/\/www.certaja.com.br\/fiqueligado\/workshop-de-comunicacao\/","title":{"rendered":"Workshop de Comunica\u00e7\u00e3o"},"content":{"rendered":"\n<p>O papel estrat\u00e9gico no fortalecimento das marcas e na gera\u00e7\u00e3o de valor para os neg\u00f3cios foi um dos principais temas do <strong>Workshop de Comunica\u00e7\u00e3o<\/strong>, realizado pelo Sistema Ocergs, no dia 04 de setembro, na Casa do Cooperativismo, na Expointer, em Esteio. <br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-768x1024.jpeg\" alt=\"\" class=\"wp-image-34978\" style=\"width:602px;height:auto\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-768x1024.jpeg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-225x300.jpeg 225w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-1152x1536.jpeg 1152w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-1536x2048.jpeg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-1200x1600.jpeg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-04-at-16.21.23-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure><\/div>\n\n\n<p><br>A CERTAJA Energia foi representada pela coordenadora de Relacionamento com o Cooperado, <strong>Deise Ferreira de Ara\u00fajo<\/strong>, e pela analista de Comunica\u00e7\u00e3o e Marketing, <strong>Cristiane Lautert Soares<\/strong>.<\/p>\n\n\n\n<p>Entre os destaques da programa\u00e7\u00e3o, Natalie Ardrizzo, presidente e diretora criativa da <a href=\"https:\/\/termolar.com.br\/?srsltid=AfmBOopW3PlkOLli5Or52Ywyf2_gjPWNWkXMcnkMi-GLkJHw-t10yUPR\" target=\"_blank\" rel=\"noreferrer noopener\">Termolar<\/a>, compartilhou cases de campanhas, eventos e ativa\u00e7\u00f5es que contribu\u00edram para resultados em vendas. O <a href=\"https:\/\/stealthelook.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steal The Look <\/a>trouxe experi\u00eancias sobre conte\u00fado, influ\u00eancia digital e fortalecimento de marcas, enquanto Tevo Farneda apresentou tend\u00eancias do mercado a partir de sua experi\u00eancia em Cannes.<br><\/p>\n\n\n<style>.kb-gallery-id-34977_00489d-2e .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-34977_00489d-2e .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-34977_00489d-2e alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-34977_00489d-2e kb-gallery-caption-style-bottom-hover kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel kt-carousel-container-dotstyle-dark\"><div class=\"kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\"data-slider-type=\"slider\"  data-slider-hover-pause=\"false\" data-slider-auto=\"\" data-slider-speed=\"7000\"><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510129983_12e4556b69_k.jpg\" class=\"kb-gallery-item-link\"   data-lbwps-width=\"2048\" data-lbwps-height=\"1365\" data-lbwps-srcsmall=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510129983_12e4556b69_k-300x200.jpg\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic 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https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510125658_991b9f4e10_k-300x200.jpg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510125658_991b9f4e10_k-768x512.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510125658_991b9f4e10_k-1536x1024.jpg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510125658_991b9f4e10_k-1200x800.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510125658_991b9f4e10_k.jpg 2048w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a 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srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k-1024x683.jpg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k-300x200.jpg 300w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k-768x512.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k-1536x1024.jpg 1536w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k-1200x800.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510014281_ae73105034_k.jpg 2048w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><div class=\"kb-slide-item kb-gallery-slide-item\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-hide-caption\" \"><a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1.jpg\" class=\"kb-gallery-item-link\"   data-lbwps-width=\"1365\" data-lbwps-height=\"2048\" data-lbwps-srcsmall=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-200x300.jpg\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-inherit kb-has-image-ratio-inherit\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-683x1024.jpg\" width=\"683\" height=\"1024\" alt=\"\" data-full-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1.jpg\" data-light-image=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1.jpg\" data-id=\"34980\" class=\"wp-image-34980 skip-lazy\" srcset=\"https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-683x1024.jpg 683w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-200x300.jpg 200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-768x1152.jpg 768w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-1024x1536.jpg 1024w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1-1200x1800.jpg 1200w, https:\/\/www.certaja.com.br\/fiqueligado\/wp-content\/uploads\/2026\/09\/55510395260_1c8ff74b3b_k-1.jpg 1365w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/div><\/div><\/a><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O papel estrat\u00e9gico no fortalecimento das marcas e na gera\u00e7\u00e3o de valor para os neg\u00f3cios foi um dos principais temas do Workshop de Comunica\u00e7\u00e3o, realizado pelo Sistema Ocergs, no dia 04 de setembro, na Casa do Cooperativismo, na Expointer, em Esteio. A CERTAJA Energia foi representada pela coordenadora de Relacionamento com o Cooperado, Deise Ferreira &hellip; <a href=\"https:\/\/www.certaja.com.br\/fiqueligado\/workshop-de-comunicacao\/\" class=\"more-link\">Continue lendo<span class=\"screen-reader-text\"> &#8220;Workshop de Comunica\u00e7\u00e3o&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[689],"tags":[13],"class_list":["post-34977","post","type-post","status-publish","format-standard","hentry","category-edicao-933","tag-aconteceu"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false},"uagb_author_info":{"display_name":"Fique Ligado","author_link":"https:\/\/www.certaja.com.br\/fiqueligado\/author\/cristiane\/"},"uagb_comment_info":0,"uagb_excerpt":"O papel estrat\u00e9gico no fortalecimento das marcas e na gera\u00e7\u00e3o de valor para os neg\u00f3cios foi um dos principais temas do Workshop de Comunica\u00e7\u00e3o, realizado pelo Sistema Ocergs, no dia 04 de setembro, na Casa do Cooperativismo, na Expointer, em Esteio. A CERTAJA Energia foi representada pela coordenadora de Relacionamento com o Cooperado, Deise Ferreira&hellip;","_links":{"self":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/34977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/comments?post=34977"}],"version-history":[{"count":2,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/34977\/revisions"}],"predecessor-version":[{"id":35046,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/posts\/34977\/revisions\/35046"}],"wp:attachment":[{"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/media?parent=34977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/categories?post=34977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.certaja.com.br\/fiqueligado\/wp-json\/wp\/v2\/tags?post=34977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}